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Will Smartphone Wars Finally Benefit Consumers?
Posted: 06-Feb-2014 [Source: The Motley Fool]

[T-Mobile's Super Bowl ad was well received and adds fuel to the industry's no-contract competition battle.]

Daniel Kline -- "Tim Tebow may not be able to land a contract with an NFL team, but at least he's able to joke about. The quarterback without a team appeared in a Super Bowl ad for T-Mobile touting the company's new no-contract campaign. The commercial, an attempt by the fourth place carrier in the United States to wrest market share from leaders AT&T and Verizon, as well as third-place Sprint, was one of the more well-received ads during the big game."

...

"T-Mobile is attempting to shake up an industry that has largely operated by customers getting a low-cost or no-cost phone in exchange for signing a two-year contract for service. Month-by-month services existed prior to T-Mobile, but customers generally had to pay the full cost of their phone upfront. The T-Mobile deal lets customers pay for their phone in installments, always having the option to cancel service and pay off the unpaid balance with no penalties."

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